In the sky above the Zhejiang Huanglong Sports Center Gymnasium, the flashing combination of kinetic energy balls gradually rose and fell with the music, and thousands of light beams converged into a bright starry sky… This is the end of the competitive gymnastics competition of the Asian Games. This scene is preserved in the memory of many people. Audiences who have been to the scene described it as like watching a shocking light show, and therefore remembered this group of “official atmosphere groups” who know how to “capture” people’s hearts best.
“The official atmosphere group” has a scientific name, which is the sports display team. Shao Zhefeng, deputy general manager of Hangzhou Zhanqi Network Technology Co., Ltd., is one of them. His team is responsible for the Hangzhou Sports venues for the Asian Games, Asian Paralympic Games, Huanglong Sports Center Complex, Wenzhou Sports Complex, Jamaicans Escort and Hangzhou Stadium Present the task. As one of the venues with the most complex competition conditions, the longest competition time, and the most gold medals, the Huanglong Sports Center Complex also Due to the lively atmosphere of the arena, he was out of the circle several times. Shao Zhefeng told reporters that this is the result of more than a year of preparation by a team of more than 200 people.
“A seemingly impromptu song actually has the careful consideration of the sports performance team.” As one of the producers, Shao Zhefeng is responsible for the creative planning and management of seven venues. A combination of tasks. “When we choose each song, we will make preparations based on the characteristics of the event itself, the athletes, and the different venues.” Shao Zhefeng gave an example. For highly enjoyable classified events, such as gymnastics, relatively soft music will be selected; while for competitions, Violent events, such as boxing and football, will use more intense rock music to arouse the enthusiasm of the audience. Repeated selection, coupled with the team’s independent creation, finally formed a music library including more than 5,000 pieces of background music.
Such a huge workload and production pressure are unspeakable, but as a sports fan, Shao Zhefeng enjoys it. Having previously worked as a reporter, editor, TV station director, director, radio anchor, and even a football commentator, he has experienced all the media’s tasks. Looking back on his personal career path, Shao Zhefeng felt that although it was not directly related to sports performance, they seemed to be getting closer to each other. “Sports exhibition is connected to sports activities on one end and cultural communication on the other.” Shao Zhefeng described his crossover, like building a bridge between the two.
Shao Zhefeng (center, front row) during the mission. Photo provided by the interviewee
The first appearance of sports display work in the world can usually be traced back to the 2008 Beijing Olympics and the 2022 Beijing Winter Olympics. The domestic sports display level has been fully extended to the world. With the increase of large-scale events, sports exhibitions that represent the image of competition are gradually entering people’s field of vision. p>
Shao Zhefeng is deeply encouraged by the strong emergence of background music. According to him and his colleagues who have participated in the “Double Olympics”, background music is one of the important elements of sports performance. First, it forms a unique sports display system with lights, colors, videos, broadcasts, etc. “It is necessary to show not only the internal events of the game, but also the culture of the host city. This is a comprehensive project that requires overall consideration. “Shao Zhefeng said that behind every link, there is the team’s efforts to continuously improve.
In order to produce materials introducing the dragon boat race, the entire team traveled to more than ten places to observe local For various forms of dragon boat racing, they want to sort out the cultural clues of the Asian Games dragon boat from the perspective of origin, and help the audience quickly understand the “previous summary” in the video introduction at the end. Shao Zhefeng still remembers that everyone in the audio and video. During the material creation process, I boarded the dragon boat many times to experience it personally. “Only when you feel the vibration of your own heartbeat and the drum beat of the dragon boat at the same frequency can you create something that belongs to this movement. “Shao Zhefeng said that only music that can move us can truly affect the audience.
Shao Zhefeng has extraordinary persistence in the professional research, sophistication and broadness of sports performance. In his opinion, a sports performance is an audio-visual feast of emotional interaction and the epitome of civilized communication between China and foreign countries.
Shao Zhefeng talked about the national gymnastics held in September this year.At the championship, the team used a dynamic interactive entrance format for the first time in a national competition. With the cooperation of movie-standard opening credits, light shows, and video terminals throughout the venue, the on-site audience’s viewing experience was transformed from Visual enjoyment has been upgraded to emotional interactionJamaicans Escort.
“Technical skills are becoming more and more advanced, and the competition in the future will be JM Escorts creativity and Humanity.” Shao Zhefeng told reporters that the team has begun to try in this Asian Games. Perhaps some viewers have not noticed that during the introduction of athletes entering the venue, the Asian Games venues use their native pronunciation when announcing the names of the athletes. “In the past, English was more used. This time we invited the leader of each team to help us pronounce the athletes’ names more accurately in their native language, so that they can feel the greatest sincerity and respect of the host.”
Shao Zhefeng said that after the Asian Paralympic Games, he and his team will continue to move forward and tell more touching sports culture stories better. (Reporter Lin Xiaohui)